CAROLINE THOMAS
Caroline is an award winning, sales driven marketing professional with over 20 years’ experience delivering integrated B2B marketing campaigns and communications resulting in demand creation and brand awareness. Her career spans large corporate companies including Nokia where she held the position of Strategic Channel Marketing Manager, both in the UK and US, and most recently as UK Marketing Director within the IT Channel Distributor – Exclusive Networks, where she managed over 25 vendors channel marketing plans, with a joint annual marketing budget in excess of £750,000.
Caroline’s great wealth of experience within the IT Industry has led her to working directly with Vendors, Distributors and Resellers, gaining her enviable breadth of knowledge across all disciplines of the IT Channel Industry.
As well as receiving awards from vendors for her marketing efforts, Caroline’s most notable award was received from CRN as their Distributor Marketer of the Year, while working with Exclusive Networks. Caroline’s comment on this was – “It was an honour to receive the award – and we didn’t spend any budget with CRN”
Caroline has been a pleasure to work with due to her thoughtful, pragmatic, flexible approach to writing copy plus her good understanding of the market. Caroline gave great advice with regard to how to reach our audience and wrote great copy. She was easy to work with as she'd write a draft based on a brief and then quickly take feedback to shape it to our needs. Steve Lamb - Technical Director for EMEA - Cipher