SARAH BARK

Sarah originally cut her teeth as a B2B journalist, working across a number of technology publications in the telecoms and TV markets and as report author for two respected analyst houses, before crossing over into Public Relations. She now specialises in security, telecoms and IT clients, translating complex technological, strategic and corporate information into media-friendly stories and opinion pieces.

Her PR experience spans more than a decade and she regularly represents clients annually at national events such as Infosecurity Europe in London. Recent notable clients include Toplevel (low code solutions), Pen Test Partners (ethical hacking), Auriga (security consultancy) and Cipher (MSSP).

Sarah initially came onboard to help us produce customer case studies and product press releases. She then recommended we embark upon an Analyst Relations campaign that gained us coverage in UK analyst reports and provided us with insights into how the market was moving which we were able to capitalise upon. She has also produced cutting edge thought leadership pieces which tapped into current concerns in the public sector. The market has changed dramatically over the course of time we’ve been working with her but Sarah was quick to grasp shifts in government strategy and apply them to produce some great thought leadership pieces which she then placed with the leading publications. Jane Roberts, Strategy Director, Toplevel.